Are you passionate about making fun or informative videos on YouTube? But have no knowledge on analysing the performance of the content of these videos? If so, then this article is worth your interest as here we will explain few effective ways to evaluate your video performance on YouTube.
1. Check From Watch Behaviour Of Videos
YouTube offers robust analytics data to allow users check the performance of their videos and also, helps to enhance the content for future videos.
For checking analytics, you should go to Creator Studio and then, choose Analytics available in the left end of navigation. Here, you will see Watch Time Reports that gives data on watch behaviour for videos and also audience seeing these videos.
Evaluate Watch Time
The report on Watch Time gives the detail on Watch views and time. It gives a report on total time spent by viewers on watching these videos. In addition, Views report indicates the number of times your video is being watched. This is the main matric to see the popularity of a video.
The demographics report is an essential part to evaluate your YouTube Videos performance because it helps knowing if your videos reach out to the right audience or not. This report comprises of information on viewers’ gender, age, location etc.
With this report, you get to know the devices or OS used by viewers to watch your videos.
It is another great metric to evaluate video popularity on YouTube as it shows how effectively your videos maintain the attention of viewers.
Sources Of Traffic
With this report, you can have insights on where and how viewers got your videos.
This report helps discovering the streaming location of your videos like your page of YouTube Channel, Watch Page, or any other apps or sites on which your video is embedded.
2. Examining Audience Engagement
The engagement report of YouTube offers users a detail on viewers’ quality. As it is worthless to have hundreds of views and there is no people interaction with the company.
Subscribers Based Report
One who has a YouTube channel always desires to have millions of subscribers as it shows the fan-following of your channel and its content that means, your videos are liked by subscribers. This report gives an idea on subscribers’ growth with time.
Likes / Dislikes
This report gives a detail on number of likes and dislikes on your YouTube Videos in a certain time. This report can be taken as a reflection of sentimental reactions from viewers.
Comments Based Report
The total comments on videos is a great way to check engagement as it shows the intention of viewers to talk to you that is highly important for a YouTube networking.
Sharing Based Report
To make your content viral, sharing plays the most important job and having the sharing report in hand allows you to know the number of viewers shared your videos on different channels.
3. Evaluating Referral Traffic
This data gives a clarity on how your audience is and the way they engage with your videos. To check the total volume of traffic that YouTube brings to your site, this report is the best metric to use.